publications
publications ordered by citation count. generated by jekyll-scholar.
21 Published / accepted / in press
4 Journals
16 Conferences
1 Book chapter
10 In review
7 Journals
2 Conferences
1 Book chapter
- CUI’2026
Introducing Persona Ecosystem Playground (PEP): Generating Behaviorally Grounded Personas from Think-Aloud Data Using LLMs with RAG 2026In Conference on Conversational User Interfaces’2026,Published - arXivBayesian Orchestration of Multi-LLM Agents for Cost-Aware Sequential Decision-Making 2026arXiv preprint arXiv:2601.01522,Published, Preprint
- CHI’2026From Generation to Simulation: Responsible Use of AI Personas in Human-Centered Design and Research 2026In Extended Abstracts of the CHI Conference on Human Factors in Computing Systems’2026,Published, Workshop
- HT’2026PersonaBase: A Formative Evaluation Study of Computational Resources for Data-Driven Personas 2026In 37th ACM Conference on Hypertext and Social Media (HT’26),AcceptedCited by 0
- HT’2026“Half My Survey Data Is Bad; The Problem Is, I Can’t Tell Which Half”: Evaluating the Validatablity of Large-Scale Survey Data Using 176 Algorithmically Generated Personas 2026In 37th ACM Conference on Hypertext and Social Media (HT’26),AcceptedCited by 0
- NordiCHI’2026Reconceptualizing the Persona Perception Scale for Non-Human Personas: A Formative Validation Study 2026In Nordic Conference on Human-Computer Interaction (NordiCHI’26),AcceptedCited by 0
- NordiCHI’2026PersonaBase: Computational Resources for Advancing the Research and Practice of Data-Driven Personas 2026In Nordic Conference on Human-Computer Interaction (NordiCHI’26),AcceptedCited by 0
- CUI’2026
"Are These AI Personas Really Personas?": Investigating to What Extent LLM-Generated Personas Follow Persona Design Theory 2026In Conference on Conversational User Interfaces’2026,In reviewCited by 0 - AICCSA’2026
Do LLMs Know How Many Personas to Generate? A Benchmarking Study in Customer Segmentation 2026In ACS/IEEE International Conference on Computer Systems and Applications’2026,In review, PaperCited by 0 - IUI’2026
"Pathways to the Metaverse": Exploring the User Experience Mechanisms Driving Technology Acceptance in Virtual Lab Visits with an LLM-powered Avatar 2026In Conference on Intelligent User Interfaces’2026,Published - DSS’2026
AI Representing Personas Representing User Groups: Applying the Agency Theory to Examine Interaction Challenges of Conversational Personas as Decision-Making Tools 2026Decision Support Systems,Published - TFSC
Assessing Inter-Rater Agreement Among Large Language Model Judges: Evidence from Persona Evaluation Across Educational Risk Contexts 2026Technological Forecasting and Social Change,In reviewCited by 0 - OIR
How to Anthropomorphize Conversational Agents in Information Systems?: A Review of Humanizing Attributes 2025Online Information Review,In reviewCited by 0 - TAFFC’2026
How to Design Anthropomorphic Attributes for Conversational Agents?: A Meta Analysis of 79 Articles 2026IEEE Transactions on Affective Computing,In reviewCited by 0 - IJHCI
“Designing Prompts to Design Personas”: A Review of Prompt Design for AI-Generated Personas from Techno-Fairness Perspective 2026International Journal of Human Computer Interaction,In reviewCited by 0 - IJHCS
Generative AI Personas Considered Harmful? Examining the Risks of Algorithmic User Representations in HCI Design 2025International Journal of Human-Computer Studies,Published - CHI’2026
Creating and Evaluating Personas Using Generative AI: A Scoping Review of 81 Articles 2026In CHI Conference on Human Factors in Computing Systems (CHI’26),Published - IEEE Access
Proposing a Quantitative Framework for Persona Set Diversity Measurement as a Pathway to Inclusive User Representation 2026IEEE Access,In reviewCited by 0 - BIT
How to Model AI Agents as Personas?: Applying the Persona Ecosystem Playground to 41,300 Posts on Moltbook for Behavioral Insights 2026Behaviour & Information Technology,In review - CRC Press
Large language models (LLMs) in human-computer interaction: Using LLM-generated personas to model everything from minority views to entire ecosystems 2026In Artificial Intelligence & Large Language Models: A Scientific Perspective,Published - Palgrave
How Can Tensions in Sustainability Transitions Be Made Visible?: Challenging the Actor-Centered Ecosystem Approach through Persona-Based Modeling 2026In Ecosystems and Networks for Sustainable Business,In reviewCited by 0 - AICCSA’25
Using AI for User Representation: An Analysis of 83 Persona Prompts 2025In ACS/IEEE International Conference on Computer Systems and Applications,Published - AICCSA’25
Representing Religious Practices via AI-Generated Personas: A Case Study of Ramadan Behaviors from Four Predominantly Muslim Countries 2025In ACS/IEEE International Conference on Computer Systems and Applications,Published - Plos One
On the Need for Computational Resources for the Scientific Benchmarking of Data-Driven Personas 2026Plos One,In reviewCited by 0 - AH’25
The Use of Large Language Models in HCI: A Critical Analysis of Synthetic Users 2025In Augmented Humans’2025,Published, Poster - CHI’25
"When AI Writes Personas": Analyzing Lexical Diversity in LLM-Generated Persona Descriptions 2025In Extended Abstracts of CHI Conference on Human Factors in Computing Systems’2025,Published, Extended Abstract - ICASE’21
The Role of National Centers in Sustainable Development of Pakistan 2021In International Conference on Aerospace Science and Engineering,Published - ICASE’21
Role of Private-Public Partnerships in Creation of Space Awareness and Outreach in Pakistan 2021In International Conference on Aerospace Science and Engineering,Published - ICASE’17
Role of subject matter experts in creating awareness through space technology education and popularization (STEP): World space week celebrations — A case study 2017In International Conference on Aerospace Science and Engineering,Published - ICASE’17
Unification of traditional and scientific pedagogy in Space Technology Education and Popularization (STEP): Space summer school—A case study 2017In International Conference on Aerospace Science and Engineering,Published - IJHCI
From Priming Modalities to Educational AI Chatbot Engagement: A Study of 67 Learners 2026International Journal of Human–Computer Interaction,Published